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LANDING PAGES

One brief, one email, and the landing page to match

We build a designed landing page from the same brief as your email: headline, copy, proof, form and call to action, all in your brand. Publish it once and it lives on your own sending domain, so the click lands on the same brand that sent the message.

  • Built from the same brief as your email

  • Published on your own sending domain

  • Forms that notify you the moment someone responds

Otto building in a hard hat
I'll build the page to match.

WHERE CLICKS GO TO DIE

The click that doesn't land anywhere

You write the perfect email. The offer's clear, the subject line earns the open, and someone clicks. Then what? If the link goes to your home page, they land on a page built for everyone, not for them, and have to go looking for the thing you just promised.

If it goes to a page builder on somebody else's domain, it's worse: the brand your reader just trusted a moment ago is gone, replaced by someone else's name in the address bar. The spell breaks, and so does the sense that this is one connected thing.

Either way, the offer that got them to click gets lost between the email and the page it points to. The page should pick up exactly where the email left off, in your words, on your domain.

Otto scratching their head
Wait, where did everyone go?

HOW IT WORKS

From email brief to published page

The same brief that writes your email builds the landing page behind it. Here's the path from brief to published page.

Start from your campaign brief

The offer, audience, message, proof and tone you set for the email carries straight into the landing page, so you don't write it twice.

Get a designed page back

We build a complete page in your brand: headline, copy, proof, a form and a call to action, matching the email that sends people to it.

Refine it in plain English, or by hand

Tell it what to change, like a shorter headline or a stronger proof point, or open the page and edit it directly.

Publish once, live everywhere you send from

Publish the page and it's served on every one of your sending domains, so every click lands on the brand that sent it.

Watch the responses come in

Submissions notify you, and views, clicks and submissions appear right on the campaign's report.

IN DETAIL

Three ways a landing page earns the click

Here's what's actually happening between the inbox and the page.

FROM BRIEF TO PAGE

Built from the same brief as your email

You already wrote the brief for your campaign: the offer, the audience, the message, the proof, the tone. That's the same material the landing page is built from, so the headline on the page matches the headline in the subject line, and the proof you gathered doesn't get rewritten.

The page comes back designed in your brand already, headline, copy, proof, a form and a call to action in place. From there, refine it by telling it what to change, like "make the headline shorter" or "lead with the guarantee," or open it and edit directly.

  • Headline, copy, proof and call to action from your brief

  • Change it by telling it what to change, or edit directly

  • No separate page-building tool, no separate brief

Otto building in a hard hat
Same domain, every single time.

ON YOUR DOMAIN

Served on your sending domains

Publish a landing page once and it goes live on every domain you send from. If you send from more than one domain, the page is served on all of them, so whichever address sent the email, the click lands on a page carrying the same name.

There's no separate page-hosting domain to explain, and no moment where the reader notices they've left your brand. The sending domain that earned the open is the same domain serving the page that closes it.

  • Live on every one of your sending domains

  • Same brand in the inbox and on the page

  • No separate hosting domain to manage

FORMS AND RESULTS

Forms that notify you, results beside the email's

A landing page can do more than describe the offer: add a form and it collects a response, a booking request, a callback, a reply, and you're notified the moment someone submits it.

Every view, click and submission shows up on the campaign's report, right beside the email's own opens and clicks, so you see the whole path from inbox to answer in one place, not two separate dashboards.

  • Collects bookings, callbacks or replies

  • You're notified when someone submits

  • Views, clicks and submissions on the campaign report

WHAT IT MEANS FOR YOU

One brief does double duty

Build the email once and get the landing page as part of the same job, not a second project.

No second project to start

The landing page comes from the same brief as the email, so there's no separate brief to write, no separate design pass, and no second set of brand decisions to make.

Every click lands on brand

The page carries your logo, colors and voice, served on the domain that sent the email, so nothing about the click feels like a detour.

Refine it without starting over

Tell the page what to change, a shorter headline, a stronger proof point, and it updates. Or open it and edit directly whenever you like.

Collect a response, not just a click

Add a form for a booking request or a callback, and get notified the moment someone submits it. No extra tool required.

Results next to the email's

Views, clicks and submissions appear right on the campaign's report, beside opens and clicks, so the full path from inbox to answer is in one place.

No website required

Landing pages live on your sending domains, so you can run a campaign and collect responses without a separate website.

COMPARED

The landing page, compared

Otto giving a thumbs up
Now that's more like it.

A typical email platform

  • Links go to your home page, where the offer isn't
  • Pages live on a separate page-builder domain
  • You design the page from scratch, again
  • Form responses land in another tool, if at all
  • Page performance is a separate report to check

Six and Two

  • Same brief, same page. The landing page is built from the email's own brief.
  • Your domain, every time. Pages publish to every sending domain you use.
  • No second design pass. Headline, copy, proof, form and call to action arrive built.
  • You're notified directly. Submissions, bookings and callbacks notify you as they happen.
  • One report. Views, clicks and submissions sit beside the email's own numbers.

QUESTIONS, ANSWERED

What people ask about landing pages

Otto peeking over the edge
Good question, let's clear it up.
Do I need a website to use a landing page?

No. Landing pages and sign-up forms live on your sending domains, so you can run a campaign and collect responses without a website of your own.

Does the landing page match the email automatically?

Yes. It's built from the same brief as the email, the headline, the copy, the proof and the call to action, so the two read as one piece, not two separate projects.

Can I change the page after it's built?

Yes, two ways. Tell it what to change, like a shorter headline or a different proof point, and it updates, or open the page and edit it directly.

Which domain does the page live on?

Every one you send from. Publish the page once and it's served on all of your sending domains, so the click always lands on the brand that sent the email.

Can the page collect more than clicks?

Yes. Add a form for a booking request, a callback or any response you want, and you're notified the moment someone submits it.

Where do I see how the page performed?

On the campaign's report, next to the email's own numbers. Views, clicks and submissions show there alongside opens and clicks.

Does the page need its own privacy notice or physical address?

Any page collecting responses should carry the honest sender details the CAN-SPAM Act requires for your emails: your real identity and a physical address, the same information already in your email footer.

Do I need any code to set this up?

No. The page is built, published and served on your domain without you writing or editing any code.

WORKS WITH

The rest of your campaign

Landing pages work best alongside the pieces that build the campaign around them.

AI email design

A one-line brief becomes a finished email in your brand, the same brief your landing page is built from.

See AI email design

Sending domains, handled

Your sending domain is registered, authenticated and hosted for you, the same domain your landing page lives on.

See sending domains

Sign-up forms

Add a sign-up form to your landing page or your website, protected against automated sign-ups.

See sign-up forms

Honest reporting

Views, clicks and submissions from your landing page show on the campaign report beside real opens.

See reporting
Let's get your page live.
Otto jumping for joy

Send the email. Land the click.

Create your account and publish a landing page built from your next campaign's brief, live on your own domain.

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