EMAIL FOR ONLINE STORES
Turn window-shoppers into repeat customers
Six and Two gives your store campaigns that look like you, segments that follow who clicked and who didn't, and a sending domain that's checked and ready before every send. Build it yourself, at your own pace.
Every address checked before you send
Your own sending domain, set up for you
Every feature on every plan, month to month
SOUND FAMILIAR?
Selling is easy. Following up is the hard part.
Most stores know their products inside out and still watch carts sit abandoned and lists go quiet between sales. That's not a products problem. It's what happens after someone adds to cart.
Carts get abandoned, and nobody follows up
Someone adds a hoodie to their cart, gets distracted, and never comes back. Without a follow-up, that sale is just gone.
A segment built from cart activity sends the right email a few hours later, automatically, to exactly the people who need it.
One email goes to everyone, every time
New customers, loyal repeat buyers and someone who bought once two years ago all get the same blast. A loyal customer and a first-time browser don't need the same email.
Big sale days wreck your reputation
A huge burst of email around Black Friday or a flash sale, from a domain that's barely sent anything, gets flagged before it's opened. Inbox providers trust a pace they recognize.
Old addresses pile up quietly
Years of pop-up sign-ups and one-off giveaway entries leave dead mailboxes sitting in your list. Sending to them hurts delivery for everyone else on it.
No way to know which offer actually won
You run two versions of a sale email and guess which one worked. Without a fair, full-size test, you're guessing again next time too.
CAMPAIGNS THAT WORK FOR YOU
A year of email, built around your calendar
Every online store has its own rhythm: new arrivals, big sale weekends, quiet months in between. Here's what to send, and when.
A welcome series for new sign-ups
Three emails in the first week: what you sell, your bestsellers, and a reminder to use the sign-up discount before it expires.
Abandoned cart follow-up
A short nudge a few hours after checkout stalls, then a second the next day with a reason to finish: free shipping, a size guide, or a review.
Black Friday and Cyber Monday sequence
A teaser the week before, the doorbuster the morning it opens, and a last-chance email as the sale closes, spread across your domains at a pace inboxes trust.
Back-in-stock alerts
Anyone who missed a sold-out item hears the moment it's back, before it's announced anywhere else.
Post-purchase follow-up
A few days after delivery: how to use what they bought, a request for a review, and a product that pairs with it.
Win-back for lapsed customers
Anyone quiet for a few months gets a different kind of email than your regulars: a reason to come back, not just another sale.
New arrivals and seasonal launches
A collection launch tells your list first, with a landing page that matches the email and sells the story, not just the SKU.
Early access for your best customers
The people who buy most often see a sale or a drop a few hours ahead of everyone else, as a thank you for being loyal.
Subject: Subject: Still thinking it over?
Abandoned Cart Email · sample data
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SEE IT IN ACTION
From a one-line brief to a finished email in minutes
You write one line: "Cart abandoned in the last day, offer free shipping over $75." From your brand settings — logo, colors, the way you write — the platform designs a complete email: a hero image, a reminder of what's in the cart, the offer, proof, and your footer.
Before it sends, pre-send review checks the subject line, every link, and how it reads with images off. Then it goes out only to the segment who actually left something behind.
THE FEATURES YOU'LL USE MOST
Built for how a store actually emails
Four features online stores lean on most, explained in plain terms.
FOLLOW UP WITH THE RIGHT PEOPLE
Know who clicked, who opened, and who didn't
Save the people who clicked a campaign, the people who opened without clicking, and the people who never opened it at all, straight from any campaign you've sent.
Resend to the people who didn't open with a different subject line, instead of starting your list from scratch every time.
Segments built from real campaign activity
Resend to non-openers with a new subject line
No separate list to manage
YOUR DOMAIN, NOT A SHARED ONE
Send from a domain that matches your brand
We register a sending domain that matches your store, set up its authentication, and host it. Nobody touches a DNS record.
Your From address, your links, and your landing pages all live on the same domain for every recipient, which is exactly what inbox providers want to see.
Zero DNS records to set up yourself
SPF, DKIM and DMARC handled for you
Links and landing pages match your domain
A CLEAN LIST SENDS BETTER
Every address checked before it ever gets an email
Years of pop-up sign-ups and giveaway entries leave dead mailboxes on your list. Every address is checked with its actual mail server before a campaign goes out, not just checked for a typo.
Dead domains, dead mailboxes and addresses that have complained anywhere on the platform never make it into a send.
Checked at the mailbox, not just the spelling
Dead addresses never enter a campaign
One pool of credits covers checks and sends
STOP GUESSING WHICH OFFER WINS
Test real offers, on your whole list
Launch a sale with several designed versions at once: different subject lines, different discounts, different layouts. Every version goes out across your whole audience, evenly, so the result is a fair one, not a guess from a small sample.
You find out which offer actually moved people, not which one you liked best in the editor.
Several versions, one campaign
Rotated evenly across your full list
See which version really won
GET STARTED
From sign-up to your first campaign
Four steps, and you're sending to people who actually want to hear from you.
Create your account
Pick a plan and sign up in minutes. No contract, no setup call, month to month from day one.
Bring your customer list
Import your spreadsheet of customers and subscribers. Columns map to fields automatically, and every address gets checked before it's ever used.
Build your first campaign
Write a one-line brief for a welcome email or a cart follow-up, and get a finished design in your brand, ready to edit.
Send, and set up the follow-up
Launch to a segment, not your whole list, and save who clicked so your next email already knows who to talk to.
QUESTIONS
What online stores ask us
How do I bring over my store's customer list?
Export your customers as a spreadsheet and import it. The importer maps each column to a field and reuses fields you already have, so nothing gets duplicated, and an interrupted upload picks up right where it left off.
Will my emails land in the inbox during a big sale?
Your sending domain builds its reputation gradually and gets its own rate for each inbox provider, adjusted from how that provider is responding right now. That pace is what keeps a Black Friday burst out of spam.
Is there a contract I need to sign?
No. Plans run month to month in US dollars, and every feature is included on every plan, so you can change plans or stop whenever you want.
Do I need design skills to build a campaign?
No. Write a one-line brief for your sale or your new collection and get a complete, designed email back in your brand, ready to send or edit in the drag-and-drop editor.
What happens to the old addresses already on my list?
Every address is checked at the mailbox before a campaign goes out. Dead mailboxes, dead domains, and anyone who's complained elsewhere on the platform never enter a send, so your list stays clean without you combing through it.
Can I test which discount or subject line actually works?
Yes. Launch a campaign with several designed versions and they rotate evenly across your whole list, not a small sample, so you see which one genuinely performed better.
Do you set up my sending domain for me?
Yes. We register a domain that matches your store, set up SPF, DKIM and DMARC, and host it. Your From address, links and landing pages all run on that same domain.
Am I covered under US email marketing law?
Your campaigns need honest headers and subject lines, your real physical address, and a working opt-out honored within 10 business days, under the CAN-SPAM Act. Six and Two gives you the sending setup; following those rules in what you write is on you.
Your next sale starts with one email
Create your account and send your first campaign today, no contract, no setup call.
Create your account