FOR COACHES AND CREATORS
Email marketing built for coaches and creators
Write your launch emails in your own voice, grow your list with a sign-up form on your own site, and send from a domain that's set up for you. One place for the whole list, from freebie to paying client.
Every address checked before you send
Your own sending domain, set up for you
Every feature, every plan, month to month
SOUND FAMILIAR?
Your list deserves better than a spreadsheet and a prayer
Between client calls, content and the next launch, email is the thing that always gets pushed to tomorrow. Here's what that usually costs you.
Launch week turns into a scramble
Doors open Monday and by Wednesday you're writing the cart-close email at midnight, pasting last year's copy into a new template and hoping the links still work.
A good launch sequence takes planning, not a last-minute sprint between client sessions.
Your list lives in five places
Freebie downloads sit in one tool, your waitlist in a spreadsheet, old subscribers in a provider you barely open. Nobody is getting emailed consistently, least of all the people who asked to hear from you.
You can't tell who's actually reading
Your old reports count every open the same way, so you can't tell a genuine reader from a phone quietly checking mail. You end up guessing which subject lines actually work.
Launch emails land in spam
The week you send the most is the week deliverability matters most, and that's exactly when emails start missing inboxes. One bad send during a launch can cost you the whole week.
Tech setup eats the afternoon
Domain records, DNS, verification: none of it is why you became a coach or a creator. Most platforms leave you to figure it out alone.
CAMPAIGNS THAT WORK FOR YOU
Six sends that keep your list warm all year
Specific ideas you can build this week, whatever season your business is in right now.
Welcome sequence for new sign-ups
The moment someone downloads your freebie or joins your newsletter, send three emails: who you are, what you believe, and one small win they can use today.
Waitlist countdown before doors open
Email your waitlist as the date gets close: a reminder at seven days, one at one day, and a note the morning doors open. People book around a date; give them one.
Cart-close urgency send
The last 24 hours of any launch sell more than the first week. Send one plain email that says doors close tonight and what happens to the bonus after that.
Monthly behind-the-scenes note
Between launches, send one email a month: what you're working on, what you're reading, one lesson from a client session with no names attached. It keeps you top of mind without selling.
Re-engagement before you launch
Two weeks before you open cart, send a short note to subscribers who haven't opened in months. The ones who click back in are your warmest leads for this round.
Client spotlight
Share one client's result or transformation, with their permission, a week after a cohort wraps. It's proof for your next launch and a thank-you for the client who gave it.
FROM BRIEF TO SENT
A cart-close email, written in your voice, in minutes
Subject: Subject: Doors close at midnight
Cart Closes Tonight
Read more
Jamie runs a five-month mentorship for new coaches. Cart closed in six hours and she still needed a final push email.
She wrote one line: cart closes tonight, three spots left, warm but urgent. What came back was fully designed, in her brand colors, with her usual sign-off already in place.
She swapped in the real spot count, checked it against her landing page, and sent it to a list that had already been checked address by address.
Written from a one-line brief, in her voice
Matched her landing page automatically
Sent to a list checked before it went out
THE FEATURES YOU'LL USE MOST
Everything a launch needs, already in one place
No duct-taping four tools together. These are the ones coaches and creators open most.
WRITE FASTER
Launch emails that sound like you, not a template
Your brand settings hold your logo, your colors and the way you write. Your campaign brief holds the offer, the audience and the proof.
From that brief, the editor designs a full email: hero, sections, offer band, proof and footer, ready to send in your voice, not a generic one.
Built from your brand and your brief
Full HTML email, not a plain draft
Edit anything by hand afterward
YOUR SALES PAGE, MATCHED
A landing page that matches the email, same domain
The platform builds the enrollment page from the same brief as your cart-open email: headline, copy, proof, form and call to action, in your brand.
Change the headline or swap the proof by telling it what to change, or edit the page directly before it goes live.
Built from the same brief as your email
Lives on your own domain
Edit by chatting or by hand
GROW THE LIST
Turn website visitors into subscribers who asked
Put a sign-up form on your site with one embed, under your latest post, your podcast show notes or your link-in-bio page. No developer, one copy-paste.
Forms carry your brand and are protected against automated sign-ups, so the names landing in your list are real people who want to hear from you.
One embed, no developer
Matches your site's look
Blocked against bot sign-ups
FOLLOW UP ON PURPOSE
Email the people who actually clicked
From any campaign you've sent, save the people who clicked, the people who opened but didn't click, and the people who never opened at all.
Resend to the people who didn't open with a new subject line instead of writing a whole new campaign for everyone.
Save segments from any past send
Resend with a new subject line
No rebuilding the list by hand
GET STARTED
From sign-up to your first send
Four steps, no developer, no DNS to touch.
Create your account
Sign up and tell the editor about your brand: logo, colors and the way you write.
Your sending domain gets set up
We register, authenticate and host a domain that matches your brand. No DNS records for you to touch.
Bring your list or build a form
Import your waitlist from a spreadsheet, or add a sign-up form to your site, show notes or link-in-bio page.
Write, review and send
Write a one-line brief, get a finished email, check it against the pre-send review, and send to a list that's already verified.
QUESTIONS
What coaches and creators ask us
Do I need a website to collect sign-ups?
No. Build a sign-up form and put it on a landing page we host for you, with no website required. If you already have a site, blog or podcast page, embed the same form there instead.
Will my launch emails land in spam?
Your sending domain is registered, authenticated and hosted for you, and every address on your list is checked with its mail server before you send. New domains earn their sending volume gradually, which protects deliverability during busy launch weeks too.
Can I import my waitlist from a spreadsheet?
Yes. The importer maps your spreadsheet columns to fields automatically and reuses fields you already have, so nothing gets duplicated. If the upload gets interrupted, it picks up right where it stopped.
Am I locked into a contract?
No. Plans run month to month in US dollars, and every feature is on every plan, so you can move up or down as your list and your launches change size.
Do I need to know code or HTML?
No. The drag-and-drop editor and the writing help handle the design, and landing pages can be edited by telling it what to change or by editing directly. No code either way.
How do I know who's actually reading, not just a phone checking my mail?
Every open is classified as human or automated and reported in separate columns, so your reports reflect real readers, not software quietly checking your inbox.
What do I need to know about CAN-SPAM?
US law requires honest subject lines, a physical address in every email, and honoring opt-outs within 10 business days. Every email built on Six and Two includes a footer with your details, and your unsubscribe link is built in by default.
Your list is ready. Are you?
Create your account and send your first campaign this week. No contract, cancel in any month.
Create your account