SEGMENTS AND FOLLOW-UPS
Follow up with the people who actually did something.
From any campaign you've sent, save the people who clicked, the people who opened without clicking, or the people who didn't open at all. Then send the follow-up that fits them, not the one blast that goes to everyone.
Opens by security scanners never count
Unsubscribed and suppressed people left out automatically
The report matches the exact audience you sent to
ONE SIZE FITS NOBODY
The same follow-up for everyone wastes everyone's time.
You send a campaign. Some people click straight away. Some open it, read the subject line, and move on without clicking anything. And a good chunk never open it at all. Three different reactions, and most email tools treat them exactly the same when it's time to follow up.
That means the people who already converted get reminded about something they just did. The people who opened but didn't click get nudged with the same offer that didn't land the first time. And the people who never opened it get the exact same subject line that failed once already.
None of that is anyone's fault. Most platforms don't let you split a campaign's audience by what people actually did with it. Six and Two does, from any campaign you've already sent.
HOW IT WORKS
From campaign to follow-up in four steps
No new list to build and nothing to export. Everything happens from the campaign you already sent.
Send any campaign
Every campaign you send becomes a group you can follow up from later, with nothing extra to set up.
Save a segment
From the campaign report, save everyone who clicked, everyone who opened without clicking, or everyone who didn't open.
Write the follow-up
Draft a new subject line for non-openers, or a different message entirely for people who already clicked.
Send to that segment only
Launch to the saved segment, not your whole list, so each group gets the email that actually fits them.
IN DETAIL
What segments and follow-ups actually do
Three parts of the same feature, each one built from what people actually did with an email you already sent.
CLICKED, OPENED OR DIDN'T
Any campaign, split three ways
Pick any campaign you've sent, even an old one, and split its audience into three groups: the people who clicked, the people who opened without clicking, and the people who never opened it at all.
Each group saves as its own segment, ready to use straight away or whenever you're ready to follow up.
Works from any campaign you've sent, not just the last one
Three groups: clicked, opened without clicking, didn't open
Saved segments are ready to send to right away
RESEND SMARTLY
Give non-openers a second subject line
A subject line that didn't get opened the first time won't do better the second time, word for word. Resend to the people who didn't open with a new subject line, while leaving the people who already clicked out of it entirely.
The people who clicked already have what they need. The follow-up is for the people who never saw it in the first place.
A new subject line, sent only to people who didn't open
Clickers and openers are left out of the resend
Same offer, a genuine second chance to be seen
ACCURATE BY DESIGN
Scanners don't count, and the report matches who you sent to
Opens by security scanners never count toward your opened or didn't-open totals, so a segment built from opens reflects real people, not software checking links on their behalf.
Unsubscribed and suppressed people are left out automatically, and once a campaign launches to a segment, that audience is fixed. The report you see afterward describes exactly who received it, nothing more and nothing less.
Scanner opens are excluded from every total
Unsubscribed and suppressed people never enter a segment
The audience is fixed the moment a segment launches
WHAT IT MEANS FOR YOU
Send less, land more
Segments change what a follow-up actually is: not a repeat broadcast, but the right message for each group.
Fewer emails, better timing
People who already clicked stop getting the same pitch. People who stayed quiet get a fresh subject line instead of a repeat. Each group gets one email, built for what they actually did.
A real second chance
Resend to non-openers with a new subject line instead of resending your whole list the exact same email.
Clean by default
Scanner opens never count, and unsubscribed or suppressed people are left out of every segment automatically.
Reports that match reality
The audience is fixed when a segment launches, so the report afterward describes exactly who received it.
Built from history you already have
No separate list to build. Segments come straight from campaigns you've already sent.
COMPARED
What changes when follow-ups are built from what happened
A typical follow-up ignores what people already did. Here's what's different when it doesn't.
A typical email platform
- One follow-up for everyone. Clickers and no-shows get the identical email.
- Resends repeat the same subject line. The people who ignored it once ignore it again.
- Scanner opens count as real opens.
- Unsubscribes can slip into the next send.
- The audience keeps shifting after you hit send.
Six and Two
- Three ready-made segments. Clicked, opened, or didn't, saved from any campaign you've sent.
- A new subject line for non-openers, so round two gets a real second look.
- Scanner opens never count, so your segments reflect real people.
- Unsubscribed and suppressed people are left out automatically.
- The audience is fixed at launch, so the report always matches who received it.
QUESTIONS
Segments and follow-ups, answered
What's a segment?
A segment is a group of people defined by what they did with a campaign you already sent, like everyone who clicked. Save it, then send your next campaign just to that group.
Can I follow up with people who didn't open my email?
Yes. Save everyone who didn't open as a segment and send them the same offer with a new subject line, instead of repeating the one that didn't get opened the first time.
Do scanner opens affect my segments?
No. Opens generated by security scanners never count, so the people in your opened and didn't-open segments reflect real humans, not automated software.
What happens to unsubscribed people when I build a segment?
They're left out automatically, along with anyone suppressed on the platform. You don't need to filter them out yourself.
Does the report change after I send to a segment?
No. The audience is fixed the moment a campaign launches to a segment, so the report you see afterward describes exactly the people who received it.
Can I build a segment from an old campaign, not just my last one?
Yes. Segments can be saved from any campaign you've sent, whenever you decide to follow up, not just the most recent one.
Is this included on every plan?
Yes. Segments and follow-ups come with every plan, along with every other feature, on month-to-month pricing with no contract.
Do I need any code or setup to use segments?
No. Saving a segment and sending a follow-up both happen from the campaign report in your account. There's nothing to configure.
WORKS WITH
Pairs well with the rest of your campaign
Segments sit next to the reporting that feeds them and the list quality that keeps them accurate.
Honest reporting
See real human opens counted separately from automated ones, live from the moment you send.
See honest reportingLists and imports
Bring your list from any spreadsheet, with columns mapped to fields you already use.
See lists and importsEvery address checked
Every address is checked with its mail server before it ever enters a campaign, segment or not.
See email verificationOne simple credit pool
Follow-ups draw from the same credit pool as everything else, so there's one number to watch.
See how credits work
Stop guessing who's ready for round two.
Segments and follow-ups come on every plan, month to month, no contract.
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