EMAIL FOR REAL ESTATE AGENTS
The email system real estate agents keep up with
Buyers, sellers, and the people who already closed with you all need something different. Build campaigns for each one, send from a domain with your name on it, and know who's really reading before you pick up the phone.
Every feature on every plan
Your own sending domain, set up for you
Month to month, no contracts
SOUND FAMILIAR?
Your contacts live in five places at once
Open house sign-in sheets, portal leads, your CRM, your phone, and a spreadsheet someone made in 2019. None of them talk to each other, and none of them send a decent email.
One list, not five
Your sphere is scattered across open house sign-in sheets, leads from the portals, your CRM export, and a spreadsheet you've been meaning to clean up. Importing all of it into one place usually means hours of copy and paste, or giving up and sending from whichever list is easiest to find.
The importer maps every column from any spreadsheet to a field, and reuses fields you already have instead of creating duplicates. Start an upload, close your laptop, and it picks up right where it stopped.
Listings move faster than your inbox
A new listing, a price drop, an open house, all in one week. Writing a fresh email for each by hand eats the hour you should spend on calls.
Buyers and sellers want different news
A buyer wants new listings and open house times. A seller wants market data and their home's own results. One newsletter to everyone serves nobody.
New listing email, spam folder
Sending from a personal Gmail or a shared office account gets flagged the moment you mail a few hundred people, right when a new listing needs eyes.
No idea who's actually interested
You send the new listing blast and wait for the phone to ring. You can't tell who opened it, who clicked the photos, or who's ready for a call.
CAMPAIGNS THAT WORK FOR YOU
A calendar of emails your sphere expects
Seven sends that match how the real estate year actually moves, from a new listing hitting the market to the anniversary of a closing.
New listing announcement
The day a listing goes live, send photos, price, and the showing schedule to your buyer list and your sphere, before it hits the portals.
Open house invite
Three or four days before the open house, send the address, the time, and what makes the home worth a Saturday afternoon.
Just sold
The day you close, tell your sphere. It proves you're working and reminds past clients you're the agent to call.
Spring market preview
In late February, before the spring rush, send what's coming to market and what homes sold for over the winter.
Price drop alert
Segment buyers who clicked a listing, then tell them first when the price moves, before it's back on the portals.
Home-aversary check-in
On the anniversary of their closing, email past clients with a quick note and this year's estimate for their street.
Quarterly market update
Every quarter, send what's selling, for how much, and how fast, by neighborhood. It keeps your name in front of people who aren't ready to move yet.
Subject: Subject line
124 Maple Street · campaign draft
Read more
FROM BRIEF TO INBOX
Tell it the address, get a finished email
Your brand settings hold your logo, your colors, and the way you write. For this listing, you add the address, the price, the photos, and the open house time. From that, the editor designs a complete email: hero photo, listing details, an open house band, and your contact footer, ready to send to your buyer list.
Not sure if "Just listed" beats "Open this Saturday" as a subject line? Launch both as variants. They rotate evenly across your whole list, not a sample, so you see which one your buyers actually opened, at full size.
THE FEATURES YOU'LL USE MOST
Built for how listings move
Four tools do most of the work, from the morning a listing goes live to the follow-up call after the open house.
WRITE FASTER
A new listing email before your coffee's done
Your brand settings hold your logo, your colors, and the way you write. For a new listing, you add the address, the price, the photos, and the open house time. From that, the editor designs a complete email: hero photo, listing details, an open house band, and your contact footer, ready to send.
Writing it yourself after a long day of showings is the part that gets skipped. This is the part that doesn't.
Brand settings keep your logo and colors consistent
Describe the listing, get a complete email
Edit anything directly, anytime
ONE PAGE PER LISTING
A landing page for every listing, on your domain
The platform builds a landing page from the same brief as the email: headline, photos, the open house time, an RSVP form, and a call to action, all in your brand and on your own domain. Buyers who click through land somewhere that matches exactly what they just read.
Change the headline, swap a photo, or add a second showing time by telling it what to change, or edit the page directly yourself.
Matches the email that sent them
Collects RSVPs and buyer inquiries
Lives on your own domain
FOLLOW UP WITH THE RIGHT PEOPLE
Follow up with everyone who clicked the listing photos
From any campaign you've sent, save the people who clicked a listing, the people who opened but didn't click, and the people who never opened at all. The first group is ready for a call. The second might need another photo. The third might just need a better subject line.
Resend to everyone who didn't open with a new subject line before the weekend, instead of hoping they scroll back to find your first email.
Save everyone who clicked a listing
Resend to non-openers with a new subject
Build buyer segments as you go
REACH THE INBOX DURING BUSY SEASON
Your own sending domain, set up for you
The platform registers a sending domain that matches your brand, sets up its authentication, and hosts it, with zero DNS records for you to touch. Your from address, your signature, your tracking links, and your landing pages all live on that same domain, for every recipient.
A new domain earns its sending volume gradually as inbox providers accept its mail, and each provider gets its own rate, adjusted to how it's responding right now. That matters most in a busy spring market, when your send volume jumps overnight.
Zero DNS records to set up yourself
From address matches your brand everywhere
Sends at a pace inbox providers trust
GET STARTED
From sign-up to your first open house invite
Four steps, start to finish, from creating your account to a listing email in buyers' inboxes.
Create your account
Sign up and set your brand: logo, colors, and the way you write, so every email looks like you.
Connect your sending domain
We register it, set up its authentication, and host it. No DNS records for you to touch.
Import your sphere
Bring in your CRM export, your open house sign-ins, and your portal leads. Every address is checked before it reaches a campaign.
Send your first listing email
Describe the address, the price, and the open house time. Review it, send it, and watch the real opens come in.
QUESTIONS
What agents ask before they sign up
Can I import contacts from my CRM or open house sign-in sheets?
Yes. The importer maps your spreadsheet columns to fields, whatever your CRM or sign-in app exports, and reuses fields you already have instead of creating duplicates. If the upload gets interrupted, it resumes where it stopped.
Will my new listing email actually land in buyers' inboxes?
Every address on your list is checked with its mail server before a campaign sends, so dead mailboxes never go out with your blast. Your sending domain is registered and authenticated for you, and campaigns go out at a pace inbox providers trust.
Can I send different emails to buyers and sellers from the same list?
Yes. Build segments for buyer leads, past sellers, and your general sphere, and send each group the message that actually applies to them instead of one newsletter for everyone.
Do I need a website to collect open house RSVPs?
No. Build a landing page on your own domain straight from the same brief as your email, with a form for RSVPs or buyer inquiries. If you already have a website, embed a sign-up form there instead.
How do I stay compliant when I email my sphere?
Every campaign you send carries your physical address and a working opt-out, honored within 10 business days, which covers what the CAN-SPAM Act requires. Keep your subject lines and sender details honest and you're covered.
Can I test two subject lines before sending to my whole list?
Yes. Launch a campaign with several variants, different subject lines, photos, or layouts, and they rotate evenly across your full list so you see which one actually got opened, not just a small sample.
What happens during a busy spring market when I'm sending a lot more?
Your sending domain earns more volume gradually as inbox providers accept its mail, and each provider, Gmail, Microsoft, Yahoo, gets its own sending rate adjusted to how it's responding. You don't have to manage any of that yourself.
Am I locked into a contract?
No. Plans run month to month and every feature is available on every plan, so you can send one listing campaign this month and reassess next month with no penalty.
Your next open house starts with one email
Set up your account, connect your domain, and send your first campaign to the people already waiting to hear from you.
Create your account