HONEST REPORTING
Reports you can believe.
Reports you can trust start with knowing who actually opened your email. We mark opens that come from security scanners and automated software separately from real people, so your numbers mean something before you plan the next send.
Every open classified, human or automated
Live numbers from your very first message
Compare variants and domains side by side
THE PROBLEM WITH OPEN RATES
When a scanner reads your email before a person does, your numbers lie.
You send a campaign, check back an hour later, and the open rate looks great. Except a good chunk of those opens happened in the first few seconds, before anyone could have read a word. That's not a reader. That's the security software most businesses run today, scanning every incoming email and clicking every link to check it's safe.
Blended into one number, that automated activity makes every open rate look healthier than it is, and it makes every decision built on that number wrong. You keep a subject line because it "performed," or rerun a layout because it "worked," when really a firewall liked it, not a customer.
Six and Two separates the two from the start. Every open gets classified as it happens, so the number in front of you is the number of people, not scanners, who actually read your email.
HOW REPORTING WORKS
From send to proof, in four steps.
Every report updates while your campaign is still going out, broken down the way you'd break it down yourself.
Send your campaign
The moment your campaign goes out, Six and Two starts tracking delivery, opens, clicks, bounces and complaints on every message.
Every open gets classified
Opens that arrive the way scanning software opens them are marked automated. Every other open is marked human, in its own column.
Watch results arrive live
Delivered, human opens, automated opens, clicks, bounces, complaints, unsubscribes and landing-page responses update as they happen.
Dig into what worked
Compare every variant side by side, check how each sending domain delivered, and look up any subscriber's activity when a question comes up.
IN DETAIL
Every report, broken down the way you would.
Reporting isn't one number. Here's what's inside, and why each piece is there.
OPENS, CLASSIFIED
Human opens, separated from scanners
Most inboxes today sit behind security software that opens every incoming email automatically to check it's safe, and often clicks the links inside too. None of that is a person reading your message, but on most platforms it still gets counted as one.
Six and Two looks at how each open behaves. Opens that arrive the way scanning software opens them are marked automated. Everything else — a real read, at a real time, from a real device — is marked human. Both show up, in their own columns, so you always know which number to trust.
Automated opens flagged, not hidden
Human opens counted on their own
No scanner mistaken for a subscriber
LIVE FROM MESSAGE ONE
Numbers that update while you watch
You don't wait for a campaign to finish to find out how it's doing. From the first message delivered, your report already shows deliveries, human opens, automated opens and clicks.
Bounces, complaints, unsubscribes and landing-page responses land in the same report as they happen, so a problem shows up while you can still do something about it, not three days later.
Delivered, opens and clicks update live
Bounces and complaints shown immediately
Landing-page responses in the same view
VARIANTS, DOMAINS, SUBSCRIBERS
See what's working, down to one person
Running more than one version of a campaign? Every variant you launch shows up side by side in the same report, no spreadsheet exports required.
Sending from more than one domain? See how each one delivered. And when a subscriber asks whether they're on your list, or why an email bounced, look up their activity directly instead of digging through logs.
Variant results compared side by side
Delivery broken down by sending domain
Any subscriber's activity, on demand
WHAT IT MEANS FOR YOU
Plan your next campaign on real numbers.
Honest reporting changes what you do with the numbers, not just how they look.
Decisions built on real behavior
When your open numbers reflect actual people, you know whether a subject line worked, not whether a scanner liked it.
Problems caught while they're small
Live bounces and complaints mean you catch a broken list or a spam flag mid-campaign, not after it's already cost you.
Fair comparisons, not guesswork
Variant and domain results sit in the same report, so testing a new idea never means exporting data into a spreadsheet first.
Answer any subscriber's question
Look up one person's activity directly when they ask why they haven't heard from you, or whether an email landed.
COMPARED
Most platforms count scanners. We don't.
A side-by-side look at what a typical open-rate report shows, and what yours shows instead.
A typical email platform
- Counts every open — scanners, security software, all of it.
- Reports settle after the send, hours or days later.
- Variant results need exporting to compare properly.
- One blended report across every sending domain.
- Subscriber questions mean digging through logs.
Six and Two
- Separates human opens from automated ones, in their own column.
- Live from message one — delivered, opens, clicks, bounces, complaints.
- Variants compared side by side, in the same report.
- Delivery broken down by domain, so you see what each one is doing.
- Any subscriber's activity, looked up directly in the report.
QUESTIONS
Questions about honest reporting.
Why is my open rate lower than on other platforms?
Because it counts people. Security software opens most business email automatically; we show those opens separately so the number you plan with is real.
What counts as an automated open?
Opens that arrive the way scanning and security software opens them — automatically, often within seconds of delivery and without the reading behavior a person leaves behind. We mark those as automated and keep them in their own column.
Does this mean my real open rate is hidden somewhere?
No. Your human opens are reported on their own, right alongside the automated ones. You see both numbers, not one blended figure.
How soon can I see results after I send?
Reports are live from the first message delivered. You don't wait for the campaign to finish — deliveries, opens, clicks, bounces, complaints and unsubscribes update as they happen.
Can I compare two subject lines or designs in the same report?
Yes. Every variant in a campaign shows up side by side in the same report, so you can see which one people actually responded to without exporting anything.
I send from more than one domain. Can I see how each is doing?
Yes. Your report breaks delivery down by sending domain, so you can see if one domain is performing differently from another.
A subscriber says they never got my email. How do I check?
Look up that subscriber directly inside the report. You'll see their delivery, open and click activity without digging through separate logs.
Do bounces and complaints show up in the same place?
Yes. Bounces, complaints, unsubscribes and landing-page responses sit in the same live report as opens and clicks, not a separate download.
WORKS WITH
Reporting works best alongside the rest.
Honest numbers mean more when the rest of your sending is built the same way.
Fair testing, built in
A campaign can launch with several designed variants — different subject lines, openings, offers or layouts. Variants rotate evenly across your whole audience, not a sample, and the report shows how each one did, side by side.
One domain behind every link
Your tracking links and landing pages match the domain you send from, so the domain breakdown in your report means something real.
See sending domainsA pace that protects your numbers
Domains build sending volume gradually, so the delivery and bounce numbers in your report reflect genuine inbox acceptance.
See deliverabilityFewer bounces to report
Every address is checked with its mail server before you send, so your bounce and complaint numbers start low instead of climbing.
See email verification
See your real numbers from day one.
Every plan includes honest reporting — human opens kept separate from automated ones, live from your first send.
Create your account