SIGN-UP FORMS
Grow your list the right way
Put a sign-up form on your website, or a landing page if you don't have one yet. Only confirmed, real people end up in your inbox list.
One embed for your website
Protected against automated sign-ups
Double opt-in with one switch
THE PROBLEM WITH OPEN FORMS
A form with no protection fills your list with noise
Put a sign-up form on your site with no protection, and you don't just get subscribers. You get bots filling in random strings, and real people fat-fingering their own email address. Both end up on your list looking exactly like a subscriber, until you send to them.
Those addresses never open a campaign, because they were never real in the first place. They sit on your list, drag down your sending reputation, and cost you credits every time you hit send.
The fix isn't more rules for people to follow. It's a form that checks itself, automatically, before a single address ever reaches your list.
HOW SIGN-UP FORMS WORK
From click to confirmed subscriber
Five steps between a visitor and a subscriber who meant to join.
Add the embed
Paste one code into your website, or drop the form onto a landing page if you don't have a site yet.
Match your brand
The form picks up your colors, fonts and logo automatically, so it looks like it belongs to you.
Block the bots
Built-in protection stops automated sign-ups before they ever reach your list.
Confirm the subscriber
Switch on double opt-in and a confirmation email goes out from your sending domain. Only confirmed addresses join your list.
Personalize from day one
Form fields map straight onto your list fields, ready for your next campaign.
IN DETAIL
Everything a sign-up form needs to actually work
Three parts of the same form: where it lives, how it looks, and who gets through.
WHERE IT LIVES
One embed, anywhere you collect sign-ups
Add one embed to your website and the form is live, styled and ready to collect subscribers. No separate hosting, no extra login, just a form that sits where your visitors already are.
No website yet? Put the same form on a landing page instead, and you're collecting sign-ups the same day.
One embed for your website
Landing page option if you don't have a site
Same form, wherever it lives
LOOKS RIGHT, KEEPS BOTS OUT
Forms that match your brand and guard the door
Every sign-up form follows your brand settings: colors, fonts and your logo, same as the rest of your emails. Visitors don't do a double take wondering if they landed somewhere else.
Underneath, the form is protected against automated sign-ups. Bots that try to fill your list with junk addresses get stopped before they ever reach it, so what comes in is who you'd actually want.
Matches your brand automatically
Blocks automated sign-ups
Keeps junk off your list before it starts
CONFIRMED, NOT ASSUMED
Double opt-in, one switch away
Switch on double opt-in and every new sign-up gets a confirmation email, sent from your own sending domain. Only the people who click confirm actually join your list.
Those confirmed subscribers arrive with their details ready to use: form fields map straight onto your list fields, so you can personalize your next campaign from the first send.
One switch turns on double opt-in
Confirmation sent from your own domain
Fields map straight onto your list
Subject: Confirm your subscription
Confirmation email
Read moreWHAT IT MEANS FOR YOU
A list that's actually yours to send to
What a protected, confirmed sign-up form gives your business.
Every subscriber actually asked to be there
Double opt-in means nobody ends up on your list by accident, or because a bot filled in a field. Every address confirmed itself.
Subject: Confirm your subscription
Sign-up form
Read moreBots stay off your list
Automated sign-ups get stopped at the form, before a single fake address reaches your subscribers.
Looks like you, not a stranger's form
Your form picks up your brand colors, fonts and logo automatically, so it never feels bolted on.
Fields ready to personalize
Form fields map straight onto your list fields, so your very next campaign can use what people told you.
Works with or without a website
No website yet? Put the same form on a landing page and start collecting sign-ups today.
COMPARED
What a sign-up form should actually do
A typical form tool
- Any address that looks real joins your list.
- Bots and typos fill your list for free.
- A form that looks like someone else's product.
- No website, no form.
- Fields sit apart from your list.
Six and Two
- Confirmed only. Double opt-in means every subscriber asked twice.
- Bot protection built in. Automated sign-ups never reach your list.
- Matches your brand. Same colors, fonts and logo as your emails.
- Works as a landing page too. Collect sign-ups without a site.
- Fields map automatically. Ready to personalize your next send.
QUESTIONS
Sign-up forms, answered
What's double opt-in?
After someone signs up, they get an email asking them to confirm. Only confirmed addresses join your list, so every subscriber really asked to hear from you.
Do I need a website to collect sign-ups?
No. Put the form on a landing page instead and you're collecting sign-ups the same way, without needing a site of your own.
Will my sign-up form look like it belongs to my brand?
Yes. The form follows your brand settings, including your colors, fonts and logo, so it looks like the rest of your emails rather than a separate tool.
How does Six and Two stop bots from signing up?
Every form is protected against automated sign-ups. That protection runs automatically, so junk entries never make it onto your list in the first place.
What happens to the information someone enters in the form?
Each form field maps to a field on your list. That means names, preferences or anything else you collect are ready to use the moment you write your next campaign.
Does this help me stay compliant with US email law?
Double opt-in means your list is made up of people who confirmed they want your mail, which supports the honest, permission-based sending the CAN-SPAM Act expects. You're still responsible for honest headers, a physical address, and honoring opt-outs within 10 business days.
Is sign-up forms included on every plan?
Yes. Every feature is on every plan, including sign-up forms, bot protection and double opt-in. You don't need a higher plan to get it.
WORKS WITH
The rest of your list-building toolkit
Sign-up forms feed straight into these.
A landing page that matches your email
No website? Build a landing page from the same brief as your campaign, in your brand.
See landing pagesBring in every subscriber you already have
Import any spreadsheet and know exactly who's safe to send to.
See lists and importsFollow up with the people who acted
Save everyone who clicked, opened, or didn't, and follow up with a new subject line.
See segmentsEvery address checked before you send
Each address is checked at the mailbox before it ever reaches a campaign.
See email verification
Start collecting sign-ups today
Create your account and your first sign-up form is ready to embed.
Create your account