FOR TRADES AND HOME SERVICES
Keep every trades and home services customer calling you back
You finish the job, pack up the van, and the customer goes quiet until something breaks again. Six and Two keeps you in their inbox between calls, with campaigns you build yourself and send from your own domain.
Every address checked before you send
Your own sending domain, set up for you
Every feature on every plan, month to month
SOUND FAMILIAR?
The job's done. The marketing never started.
Running a trade means the phone, the van and the next estimate take every minute you have. Here's what usually happens to the customers you already won.
Your customer list lives everywhere except one place
Phone numbers in your texts, emails buried in old invoices, names scrawled on a paper work order. By the time you need to reach last spring's customers, nobody can say for sure who's actually on the list.
Meanwhile the people who'd happily book a fall check-up never hear from you, because reaching them means digging through three different apps first.
Slow seasons hit hard
Furnaces fail in winter, AC units fail in summer, and the months between can leave a crew light on work. Without a way to reach past customers yourself, you end up waiting for the phone instead of filling your own calendar.
No time to write anything
Between estimates, jobs and invoices, sitting down to write a seasonal email is the first thing that gets dropped. Marketing turns into a once-a-year scramble, if it happens at all.
One bad batch and you're in spam
Send to an old list full of dead addresses and bounces pile up fast. One bad send can hurt the emails you actually need people to see, like appointment confirmations and quotes.
Customers just forget you
A water heater lasts ten years. Stay quiet that long and the homeowner forgets who installed it, then calls whoever ranks first on a search instead.
CAMPAIGNS THAT WORK FOR YOU
Campaigns built around your busy season
Specific sends for specific moments, the kind your customers actually expect from a trade they trust. Build any of these in minutes and send from your own domain.
The spring tune-up nudge
Email HVAC and plumbing customers every March: book a seasonal check before the first heat wave fills your calendar.
Before the first freeze
Remind past customers to winterize pipes or service a furnace before the forecast turns, while there's still room on your schedule.
The one-year check-in
Twelve months after a job, send a short note asking how the work is holding up. It opens the door to small repairs and referrals.
Refer a neighbor
After a five-star job, send a simple referral ask with a reason to share your name at the next backyard barbecue.
Off-season booking push
Fill the slow months with an email offering priority scheduling or a seasonal project, sent to everyone who hasn't booked recently.
Storm follow-up
After local storms, check in with past customers about their roof, generator or sump pump, before the next one hits.
New homeowner welcome
Reach new movers in your service area with a welcome email introducing your work and an offer for their first service call.
Ask for the review
A few days after a completed job, ask the customer for a review while the work is still fresh and the relief is still real.
IN YOUR BRAND, IN MINUTES
One line becomes a seasonal campaign
Here's a real kind of send: a spring tune-up reminder to HVAC customers, built from a single brief and ready before your coffee's cold.
Subject: Subject line
Spring Tune-Up Campaign
Read more
Five minutes, start to finish
Type a one-line brief: remind spring HVAC customers it's time to book a tune-up before the heat arrives. The platform designs a full email in your brand, a hero, the offer, proof and a footer with your details, ready to send.
Pick the segment yourself, customers serviced last spring, and let the pre-send review catch anything off before it goes out. Then it sends from your own domain, with every address checked first.
THE FEATURES YOU'LL USE MOST
Built for how trades actually work
Four parts of Six and Two that do the heaviest lifting for a business that's busy most of the year and swamped some of it.
WRITE LESS, SEND MORE
AI that writes like you talk to a customer on the phone
Your brand settings hold your logo, colors and the way you write. Write a one-line brief, like remind customers it's time for a furnace check, and the platform designs a complete email: hero, offer, proof and footer, built in your voice.
No blank page, no template that looks like every other van on the road. Just a finished email, ready to send or tweak.
Built in your brand automatically
Hero, offer, proof and footer done for you
Ready to send or easy to adjust
FOLLOW UP WITH THE RIGHT PEOPLE
Segments that follow up without you remembering to
From any campaign you've sent, save the people who clicked, the people who opened without clicking, and the people who didn't open at all.
Send the tune-up reminder again, with a new subject line, to everyone who missed it the first time, instead of hoping they come back on their own.
Save anyone who clicked a link
Save anyone who opened but didn't act
Resend to non-openers with a new subject
SEND FROM A DOMAIN CUSTOMERS TRUST
Your own domain, set up without touching a DNS record
The platform registers a sending domain that matches your business, sets up its authentication, and hosts it for you. Your From address, your signature, your tracking links and your landing page all belong to that same domain.
An appointment reminder from quotes@yourcompany.com reads like it's really from you, because it is.
Domain registered and authenticated for you
Zero DNS records to set up yourself
From address matches your brand every time
KEEP YOUR SENDER REPUTATION CLEAN
Every address checked before a seasonal blast goes out
Every address is verified at the mailbox with its receiving mail server, not just checked for spelling. Dead mailboxes, dead domains, and anyone who's complained anywhere on the platform never enter a campaign.
That list of customers from three winters ago gets checked automatically before your spring email goes anywhere near it.
Checked against the real mail server
Dead mailboxes removed before you send
Protects quotes and confirmations too
GET STARTED
From sign-up to your first campaign
No contracts, no setup calls. Here's the whole path from creating an account to a campaign in your customers' inboxes.
Create your account
Sign up and tell us about your trade, your brand colors, and the way you write to customers.
Import your customer list
Bring in your spreadsheet of past customers from any job or invoicing tool. Every address gets checked before it's used.
Write a one-line brief
Tell the editor what you want to send, like a seasonal reminder or a referral ask, and get a finished email in your brand.
Send from your own domain
Launch the campaign from a domain set up and authenticated for you, and watch real opens and clicks come in.
QUESTIONS
Questions trades and home service businesses ask
I'm not a writer. Can I still send good emails?
Write a one-line brief, like remind customers it's furnace season, and the platform designs a complete email in your brand: hero, offer, proof and footer. You can send it as it is or tweak anything yourself.
My customer list is a mess of invoices and text threads. Does that matter?
Import any spreadsheet and the importer maps each column to a field, reusing fields you already have instead of creating duplicates. If the upload gets interrupted, it resumes right where it stopped.
Will my emails actually land in the inbox, not spam?
99.7% of mail sent across the network is delivered. Every address is checked with its mail server before you send, and each new sending domain earns volume gradually as inbox providers accept its mail.
Do I need to know anything about DNS or my website host?
No. The platform registers your sending domain, sets up its authentication and hosts it for you. There's nothing to configure on your end.
Is there a contract?
No. Plans run month to month in US dollars, and every feature is included on every plan, so you can scale up for a busy season or down for a slow one.
What happens to the people who don't open my emails?
Save them as a segment from any campaign you've sent, then resend to them with a new subject line. You can do the same for people who clicked or opened without acting.
Do the emails need to follow any rules?
Yes, under the CAN-SPAM Act. Use honest headers and subject lines, include a physical address, and honor opt-out requests within 10 business days. Six and Two is built around sending the kind of email that already does this.
Can I run a seasonal promotion without a website?
Yes. Build a landing page from the same brief as your email, on the domain that sent it, complete with headline, offer, proof and a form, no website required.
Fill the slow season before it starts
Create your account, bring your customer list, and send your first campaign today. No contracts, just month-to-month plans.
Create your account