MARKET RESEARCH & AI COPYWRITER
The file that makes every email sound like you
Six and Two builds a research file from your website, your industry and your customers' own words. Every AI writer on the platform reads it before it writes a word, so your campaigns, pages and films all sound like the business you actually run.
Built from your site and your market
Your customers' own words, saved
Edit any line, anytime
WHY YOUR EMAILS SOUND OFF
Generic AI copy reads like nobody's business
Ask any generic AI tool to write your next campaign and you'll get something that could belong to any café, salon or shop in the country: pleasant, polished and completely forgettable.
That happens because the AI knows nothing about your business, your customers or the words they use. It doesn't know that your regulars call your butter tarts "the good ones," or that you always mention curbside pickup because that's what people actually ask for. It fills the gap with the safest, blandest sentence it can find.
Your customers can tell. An email that sounds like it came from anywhere doesn't sound like it came from you, and that's the one thing a small business can't afford to lose in its own marketing.
HOW IT WORKS
From your website to the words you send, in five reads
The research file builds once, then every campaign draws from it. Here's what happens before a single word reaches your subscribers.
We read your website
What you offer, how you describe it, the tone you already use with customers.
We study your industry
Public industry data for your market, so the file knows the questions people in your trade get asked.
We listen to your customers
Their own words and phrases, captured and saved into the file for every writer to use.
Every AI writer reads the file first
Emails, website pages, films and follow-up sequences, all opening the same page before they write a line.
You write one line, the copywriter drafts the rest
Give it a short campaign brief and it writes the email from what the research found.
IN DETAIL
Three parts of the file, working together
Here's what actually goes into the research file, and how each part shows up in the words your campaigns send.
WHERE THE RESEARCH COMES FROM
Built from your site and your market, not a template
Six and Two reads your website: what you sell, how you describe it, the tone you already use with customers. It adds public industry data for your market, so the file knows the questions people in your trade actually ask.
Nothing in it is guessed. The file is specific to your business and built once, ready before your first campaign goes out.
Reads your website automatically
Adds public data for your industry
Ready before your first campaign
IN THEIR WORDS
Your customers' own words, saved and reused
The file captures the phrases your customers actually use when they talk about you, not the phrases a marketer would choose. Those words go straight into the research file, ready for the next email.
That's the difference between copy that sounds written and copy that sounds like a conversation you're already having.
Captures the phrases customers really use
Saved into the file for every campaign
Sounds like a regular, not a stranger
EVERY AI WRITER READS IT FIRST
Emails, pages and films, all reading from the same file
Every AI writer on the platform opens the research file before it writes: the campaign email, the website page, the film script, the follow-up sequence. They use the same offer phrasing and the same tone, because they all read the same page.
Give the copywriter a one-line brief and it writes the campaign email from what the research found: your offer, your audience, the words your customers already use. Read any line it writes, and change it if it's not quite right.
Every writer reads the same file
Copywriter drafts from a one-line brief
Edit any line, anytime
Subject: Subject
Campaign Draft · sample data
Read more
WHAT IT MEANS FOR YOU
Copy that sounds like you, every single time
The research file isn't a document you read once. Every writer on the platform checks it before it writes anything for your business.
Every writer, the same voice
Your campaign emails, website pages, films and follow-up sequences are all written by platform writers that read the same research file. Your customers hear one business, not five different guesses at who you are.
Edit a line whenever your business changes, and every writer updates immediately.
Sounds like you, not a stranger
Customers read a tone they already recognize, because the file captures how you actually talk to them.
Less rewriting, more sending
Start a campaign from a one-line brief. The copywriter does the rest, already pointed at your market.
Nothing hidden, nothing guessed
Open the file and read every line it's working from. Change anything that doesn't sound like you.
Built for your market in the United States
Public industry data grounds the file in your trade and your region, not a generic playbook.
COMPARED
How the words change before you even write
A typical AI writer
- Guesses your tone. Writes generic copy that could belong to anyone.
- Starts from zero each time. Every email sounds a little different.
- Hides how it got there. You can't see what it "knows."
- Needs a full brief every time. Hours of prompting for one email.
- Trained on the whole internet. Not your market, not your customers.
Six and Two
- Reads your research file first. Writes in the words your customers already use.
- One file, every writer. Emails, pages and films all sound like the same business.
- Every line is yours to read. Open the file and edit anything, anytime.
- Works from a one-line brief. The copywriter fills in the rest from research.
- Built from your site and your industry. Grounded in the United States, in your trade.
QUESTIONS
Questions about the research file and the copywriter
Where does the research come from?
Your own website, public industry data and the words your customers use. You can read and edit every line.
Do I have to write the campaign brief myself?
You write one short line about what the campaign is for and who it's for. The copywriter fills in the offer, the phrasing and the tone from the research file.
Can I edit what the file says about my business?
Yes. Every line of the research file is yours to read and change, so if something's off you fix it once and every writer picks up the correction.
Does every AI writer use the same file?
Yes. The email copywriter, the website writer, the film scriptwriter and the sequence writer all read the same research file, so your brand sounds consistent across every channel.
What counts as my customers' own words?
Phrases and language your customers actually use when they talk about your business, captured into the file so your copy sounds like a conversation, not a pitch.
Will the research file keep my emails sounding consistent over time?
Yes. Every writer reads the same file for every campaign, page and film, so your voice stays the same project after project.
Can I see what the copywriter used for a particular email?
Yes. The email is written from the research file and your one-line brief, and you can read and edit any line of the file at any time.
WORKS WITH
The same file shows up everywhere you write
The research file isn't just for emails. Every writer across the platform reads it before it works.
AI email design
Full campaigns designed from a one-line brief, in your brand and now in your own words too.
See AI email designMedia studio
Explainer films, ads and social posts that read from the same research file as your emails.
See the media studioLanding pages on your domain
A landing page built from the same brief as the email, on the domain that sent it.
See landing pagesSequences
Follow-up emails sent one person at a time, written in the same voice as the campaign that started them.
See sequences
Let your whole business sound like you
One research file, read by every writer on the platform, so nothing you send sounds like a stranger wrote it.
See why Six and Two sounds like your business