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How it works

How your website is built

Your website isn't a template you fill in. It starts from your brief, its pages are planned for your kind of business and written for you, and you change them right on the page.

Your website isn't a template you fill in. It starts from what you tell it about your business, its pages are planned for your kind of business, and each one is written for you. After that, you change anything right on the page.

Built from what you tell it

It starts with a short brief:

  • What your business does, and who it's for.
  • Your services.
  • Where you are, and how to reach you.
  • The button on every page.

You add your logo, your colours and a look. Then the pages are planned for your kind of business, and each one is written for you. The writing happens on the server, not in your browser, so it carries on even if you close the tab.

A plan for your kind of business

Your industry shapes the plan:

  • Which pages you need.
  • What each section of each page is for.
  • The one action that pays, like a call, a quote, a booking or an order, on a button on every page.
  • The words your customers use.

Nothing is a template with text fields. Your brief grounds the plan, the plan grounds every page, and everything after that is edited visually.

See it on your website

  1. Open Websites. Every website you make sits there, with where it stands.

    Your websites, each with where it standsYour websites, each with where it stands
  2. Open one. Its overview, Get your website ready, shows what's left: the pages, a preview, publishing, and going live.

  3. Pages lists every page, with its version, and whether it's a draft or published.

  4. Open a page. You change its words, pictures and layout right on the page, inside your own header and footer.

  5. Each save is a new version, and History keeps them all. Publish, and that version is what visitors see.

Good to know

Restoring a version from History makes it a new version, so nothing is lost.

Build your website with AI takes you through it step by step.

Why it's built this way

Every page is planned for your kind of business, so every button asks for the action that pays. Every save is a version you can go back to. And nothing is public until you publish it.

Next in Your websiteHow your website gets its address

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