Write articles that bring in visitors

Articles answer the questions your customers search for, and bring them to your website. Someone searching how to fix a problem you solve is already halfway to calling you. An article that answers them well brings them to you.

Start with your strategy

1. 1

   Open Website from the menu.

2. 2

   Open your website.

3. 3

   Open Articles.

4. 4

   Start with your strategy.

5. 5

   It groups the searches your customers make into topics, so every article has a reason to exist.

6. 6

   Choose the days you publish, and articles go out on time.

Write an article

1. 1

   Go back to Articles.

2. 2

   Press New article.

3. 3

   Give it a working title.

4. 4

   Add the words people search for.

5. 5

   Choose how long and how detailed it should be.

6. 6

   Press Next: Brief. From the brief on, it's written, pictured and checked for search, one step at a time.

Where to next

• Choose how each page shows in search: How your pages show in Google.
• How it works: Why articles bring in visitors.