How it works
Why articles bring in visitors
Articles are how new people find your website. Each one is planned around a search, written for you, linked to your other articles, and shared to social networks and your list.
Articles are how new people find your website. Each one is planned around a search people make, written for you, and linked to your other articles. Once it's published, it's shared too.
From a search to a finished article
| Step | What it's for |
|---|---|
| Topic | What the article is about, and the search it should win |
| Brief | The angle, the sections in order, and the questions it must answer |
| Write | It's drafted from the brief, and you change anything you like |
| Images & extras | Photos, a key-takeaways box, questions and answers, and links to your other articles |
| SEO | How the article shows on Google, and how well it's set up to rank |
| Publish | It goes live, ready to share |
One article, working three ways
Once it's published, it goes to work:
- It's on your website, listed for search engines.
- There's a ready post for each social network, with the article's link.
- It can become a newsletter to your list, saved as a draft campaign.
The newsletter needs a published article on a live website.
Where you plan them
Your articles sit under your website, with Strategy and Ideas beside them.
Strategy groups the searches you go after into clusters. Each is a pillar article, with supporting articles linking to it.
The Publishing calendar sets the days, and the hour, your articles go out.
Autopilot can do it on its own: it picks an idea, writes it and adds the extras, up to a cap each day.
By default, autopilot leaves its articles as drafts. Nothing goes live until you publish it.
Write articles that bring in visitors takes you through writing one.
Why it works
Search engines reward a cluster of linked articles. A steady rhythm is what readers and search engines both learn. And every post and newsletter leads back to your website.
Related
- Write articles that bring in visitorsOpen Articles and start with your strategy and the days you publish. Then press New article, give it a working title and the words people search for, and go on to the brief.Step by step · 12 steps
- What Google sees on your pagesEvery page tells search engines what it is: a title with your business's name, a description, a share picture and who you are. Only your published pages are listed for them.How it works
- How your website is builtYour website isn't a template you fill in. It starts from your brief, its pages are planned for your kind of business and written for you, and you change them right on the page.How it works