How it works
One brand, everywhere
You set your brand once, in a brand preset, and every email, landing page, website and film you make wears it: your logo, colours, fonts, language and address.
Everything you make starts from one place: a brand preset. Set it once, and your emails, landing pages, website and films all wear it. You never dress each one by hand, and your customers meet the same business wherever they see you.
Where your brand goes
- Your emails are written and designed in it.
- Your landing pages are built from its colours, so a page looks like the site your customers already know.
- Your website wears the same brand as its campaigns.
- Your films wear your website's brand: its logo, colours, fonts and pages. So they match too.
What a preset holds
| Part | What it holds |
|---|---|
| How it looks | Its logo, colours and fonts |
| How it reads | Its language, and whether it writes like a local |
| Where you are | Your business address and your timezone |
Each part does a job of its own:
- Language and Write like a local are followed by every writer: your campaign emails, your subject lines, your landing pages, and your sequence plans and emails.
- The timezone fills in the Schedule step of every campaign on this brand. You can still change it per campaign.
- The business address appears in the footer of every email. The preset marks it as required for CAN-SPAM and GDPR compliance.
- The colours are read from your logo and your website. Pages and emails are built from them.
The compliance footer at the bottom of every email stays in English, whatever language the brand writes in.
Look at a preset
Open Brand presets from the menu.
Open one of your presets. The whole brand is on one page.


At the top: its name, its Language, and Write like a local. Its timezone fills in each campaign's schedule.


Its business address, shown in the footer of every email.


Its colours and fonts, read from your logo and your website.


The preview shows how your pages and emails will look.


To make your first one, follow Set up your brand.
Why one brand
- You set your brand once, and everything wears it.
- Your landing pages look like the site your customers already know.
- Your emails and pages are written in your language.
Related
- Set up your brandMake a brand preset from your website and logo, and every email, landing page and video starts in your colours, your fonts and your voice.Step by step · 17 steps
- One plan, the whole campaignA campaign's plan is four short answers on its Setup step (the offer, who it's for, what they believe and the message), written once to shape its landing page and every email.How it works
- How your emails are writtenEach email is written and designed for you in one go, from your brief, your plan's answers, the tone and style you pick and your brand, and every word stays yours to change.How it works
- Your email signatureA signature puts your details and your brand together in one of ten designs, signs your inbox replies and sequence emails by default, and copies into your own mail app.How it works
