How it works
One plan, the whole campaign
A campaign's plan is four short answers on its Setup step (the offer, who it's for, what they believe and the message), written once to shape its landing page and every email.
Every campaign starts with a plan: four short answers on its Setup step. You write them once. Your landing page is built from them and every email is written from them, so nothing is asked twice.
What each answer does
| The answer | Its job |
|---|---|
| What's the offer? | What your landing page is built around |
| Audience: who it's for | Whose words it's written in: the language, the examples and the value it leads with |
| Audience belief: what they already believe | The angle every line takes |
| Message: the one thing the campaign says | What every section supports |
The same step holds the page type, and Page button goes to: where your landing page's button takes people.
Written once, used everywhere
- Your landing page exists from Setup. It starts from your own words: the offer as its headline, your message as its body, in your brand's logo, colours and fonts.
- The landing page writer reads the same answers, and your brief. It never asks again.
- When you write your emails, your audience, belief and message are already filled in. They stay that way until you change them.
The brief behind it
Below the four answers sits a description of your business, for the writers to work from. If it's empty, it's filled in from your brand.
Generate from website writes it for you from a website:
- Full site reads the homepage plus key pages.
- Single page reads only the address you give, such as one offer page.
It then offers answers for your plan under From the page we read: the offer, the audience, the belief and the page button. Take any of them with a click. Each one fills only a field that's still empty, so nothing you wrote is replaced.
See the plan on Setup
Open your campaign from Campaigns.
Go to its first step, Setup. The four answers are here.
Below them is the description of your business that the writers work from.
Save as campaign preset keeps the plan, so a future campaign can start from it in one click.
To write a plan step by step, follow Plan a campaign.
Every word stays yours
- A deadline, a limit or a price change goes in only when you've given one. No writer invents urgency, scarcity or a countdown.
- Before anything sends, every word is yours to check and change. Click anything in an email to edit it, change your landing page in its own studio, and preview each email on the Review step before you launch.
Related
- Plan your first campaignOpen Campaigns, press New Campaign, pick your brand and answer four questions: what you're offering, who it's for, what they believe now, and what you want them to believe.Step by step · 10 steps
- How your emails are writtenEach email is written and designed for you in one go, from your brief, your plan's answers, the tone and style you pick and your brand, and every word stays yours to change.How it works
- Write a landing page with AIPress New page, then Write with AI, say what the page is for, the offer and who it's for, and press Write. Add a second version to see which brings in more enquiries.Step by step · 14 steps
- One brand, everywhereYou set your brand once, in a brand preset, and every email, landing page, website and film you make wears it: your logo, colours, fonts, language and address.How it works