Campaigns
Plan a campaign, write its emails, choose who gets them and send, then read the results.
13 articles
- Plan your first campaignOpen Campaigns, press New Campaign, pick your brand and answer four questions: what you're offering, who it's for, what they believe now, and what you want them to believe.Step by step · 10 steps
- Write your campaign's emailsChoose the page your emails link to, generate the first email from your plan, then remix it until you have four versions, each with its own subject line.Step by step · 23 steps
- Choose who gets it and get it ready to sendPick the list, check delivery, timing and the sender, fix anything Review lists, then press Send Campaign or Schedule Campaign.Step by step · 15 steps
- One plan, the whole campaignA campaign's plan is four short answers on its Setup step (the offer, who it's for, what they believe and the message), written once to shape its landing page and every email.How it works
- How your emails are writtenEach email is written and designed for you in one go, from your brief, your plan's answers, the tone and style you pick and your brand, and every word stays yours to change.How it works
- Design variants and the rarity scoreEvery send pairs one sending domain with one email variant, and the Sending Pattern Score shows how rarely a pairing repeats: above 70 looks natural, below 40 is too repetitive.How it works
- A campaign that protects itselfOnce 1,000 emails have gone out since it last started, a campaign pauses itself if 3 in every 100 bounce hard, and a variant that draws spam reports is paused on its own.How it works
- What your results countYour Results page counts people, not machines: delivered is sent less bounced, clicks count each person once, and every figure matches each campaign's own report.How it works
- My campaign won't launchWhen a launch is refused, nothing is sent and the message says why. Find the message here, do the one thing it needs, then launch again.Fix it
- My campaign paused itselfA campaign stops itself when too many emails bounce, or when every version has drawn spam reports. Read the banner on its report, fix the cause, then press Resume.Fix it
- Why are my open rates lower than I expected?Opens count people. Machines that open every email the moment it arrives are left out, so the number is lower than some tools show, and it's true.Question
- Can I schedule a campaign for later?Yes. As you get the campaign ready, choose a day and time for it to go, then press Schedule Campaign.Question
- Can I send a campaign again?Yes. Open its report and press Resend. It makes a new campaign with its own report, to the people you choose, and the first campaign's history stays as it is.Question