Step by step · 10 steps
Plan your first campaign
Open Campaigns, press New Campaign, pick your brand and answer four questions: what you're offering, who it's for, what they believe now, and what you want them to believe.
Every campaign starts with four answers: what you're offering, who it's for, what they believe right now, and the one idea you want them to leave with. The landing page and every email are written from those answers, so everything pulls in the same direction.
Start the campaign
Open Campaigns from the menu.
Press New Campaign.
Give it a name you'll recognise.
Pick the brand it goes out in.
Answer the four questions
Say what you're offering.
Say who it's for.
Say what they believe right now.
Say the one thing you want them to believe instead.
The last two answers are a pair: what they believe now, and what you want them to believe instead. That pair is what makes a campaign land.
Save the plan
Press Save Draft.
Your plan is saved. Next takes you on to its landing page.
Where to next
- Write the page your emails lead to: Write a landing page with AI.
- Then the emails: Write your campaign's emails.
- How it works: One plan, the whole campaign.
Related
- One plan, the whole campaignA campaign's plan is four short answers on its Setup step (the offer, who it's for, what they believe and the message), written once to shape its landing page and every email.How it works
- Write a landing page with AIPress New page, then Write with AI, say what the page is for, the offer and who it's for, and press Write. Add a second version to see which brings in more enquiries.Step by step · 14 steps
- Write your campaign's emailsChoose the page your emails link to, generate the first email from your plan, then remix it until you have four versions, each with its own subject line.Step by step · 23 steps
- Your first campaign, start to finishSet up your brand, upload and clean a list, plan the campaign, write its landing page and emails, choose who gets it and send, then answer the replies.Step by step