Your first campaign, start to finish

Your first campaign in Six and Two goes through seven stages, in order: your brand, your list, the plan, the landing page, the emails, the send and the replies. Each stage has its own step-by-step guide, linked below. Your brand is set up once, and everything after starts dressed in it.

Set up your brand

Your brand preset holds your colours, your fonts, your logo and the way you talk, and every email, landing page and video is drawn from it. Give it your website and your logo, and it reads them for you. Set up your brand shows how.

Upload and clean your list

Upload your contacts as a spreadsheet saved as a CSV file. Every address is cleaned on the way in, then checked with its own mail server, before a single email goes out. Upload and clean your list shows how.

Plan the campaign

Every campaign starts with four answers: what you're offering, who it's for, what they believe right now, and the one idea you want them to leave with. The landing page and every email are written from those answers. Plan your first campaign shows how.

Write its landing page

An email's job is to get the click, and the landing page's job is to turn that click into an enquiry. Tell it the offer and who it's for, and it writes the whole page, with a form for enquiries. Write a landing page with AI shows how.

Write its emails

Every campaign goes out as four versions of the same offer, each with its own subject line, and each person gets one. In the campaign, choose the page your emails link to, then generate the first email from your plan and remix it until you have four. Write your campaign's emails shows how.

Choose who gets it and send

Pick the list, and you'll see how many people on it can be sent to right now: only addresses that passed their check get it. Then choose when it goes and who it's from, fix anything listed on Review, and press Send Campaign. Choose who gets it and get it ready to send shows how.

Answer the replies

Replies and form fills all land in one inbox, sorted by the campaign, page or form they came from. To follow up with the people who click, add a sequence: designed emails sent to one person at a time, in order, until they run out. Answer replies in your inbox and Follow up with a sequence show how.