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Handle unsubscribes

The unsubscribe link in every email takes people off for you. When someone asks you directly, open Unsubscribes, type their address and press Unsubscribe All Lists.

Watch it: Handle unsubscribes · 0:58

Every email you send carries an unsubscribe link. Anyone who uses it is taken off straight away, and won't get another campaign from that business, so you don't have to do a thing. Some people ask by phone, in a reply, or face to face instead. When they do, take them off yourself, quickly, so they never get an email they asked not to.

Take someone off by hand

  1. Open Unsubscribes from the menu. This is where you take someone off by hand.

    The Unsubscribes pageThe Unsubscribes page
  2. Type the person's email address. The buttons appear once it's a full address.

    Typing the person's addressTyping the person's address
  3. Press Unsubscribe All Lists.

    The Unsubscribe All Lists buttonThe Unsubscribe All Lists button
  4. Check it's the right address, then press Confirm.

    Checking the address, then confirmingChecking the address, then confirming

They're marked unsubscribed on every one of your lists, so your campaigns skip them.

Tip

Taking people off when they ask keeps your emails welcome, and keeps complaints down.

Where to next

Next in Lists and contactsWhy every list is cleaned

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