Question
How long does a campaign take to send?
It goes out at a natural pace across each day's sending window, at each domain's quota. A small list can finish in a day; a big one takes longer, and that's what keeps it out of spam.
A campaign goes out at a natural pace: a steady drip across the hours it sends in, never all at once. So how long it takes depends on three things:
| What | How it changes the time |
|---|---|
| How many people it goes to | More people, more time |
| How many sending domains it uses | Each one adds its own quota |
| Each domain's quota | It grows as the domain carries real traffic |
Say a domain starts with a quota of 40 a day to Google. Four domains send 160 a day to Google, spread across the window. Quotas grow with real demand, so the more you send, the faster it can go.
A campaign that pauses picks up at the same pace. Time not used is never made up with a burst.
See how far it's got
The campaign's report counts what has gone out so far.
Send faster
Add sending domains. Each one carries its own share: Find and add sending domains.
How the pace is worked out: Traffic governance.
Related
- Natural pace, and why it isn't warm-upMail goes out in a steady drip across the whole sending window, time not used is never made up, and a quota grows only when a domain has earned it.How it works
- Traffic governanceEach sending domain sends to each provider at its quota divided by the sending window, and a day that fills the bucket grows the quota, while one that doesn't is never a fault.How it works
- Why does a campaign need four sending domains?Every campaign is shared across at least four, each with its own daily quota with each mailbox provider. More people get it each day, and no domain sends any faster.Question
- Can I schedule a campaign for later?Yes. As you get the campaign ready, choose a day and time for it to go, then press Schedule Campaign.Question