Sending and deliverability
Sending domains, your reply-to address, pace, and what keeps your mail landing in the inbox.
17 articles
- Find and add sending domainsOpen Add Domains, type a word that fits your business and press Search, then press Build a group to pick four available domains, and press Add. They're set up for you.Step by step · 7 steps
- Verify your reply-to addressOpen Verified emails, press Add Email, type the address replies should go to and press Send Verification Link, then click the link in the email that arrives.Step by step · 4 steps
- Sending domains, set up for youYour campaigns go out from sending domains of their own, each with every record it needs written for you, so campaign traffic and its reputation stay off your main domain.How it works
- Why your reply-to is verifiedA new campaign launches only once its reply-to address is proven yours with one click on a link, and creating, saving or resuming a campaign is never held up.How it works
- Many sending domains, one campaignEvery campaign is shared across at least four sending domains, each at its own daily quota with each provider, so you reach more people a day while no domain sends faster.How it works
- Natural pace, and why it isn't warm-upMail goes out in a steady drip across the whole sending window, time not used is never made up, and a quota grows only when a domain has earned it.How it works
- Traffic governanceEach sending domain sends to each provider at its quota divided by the sending window, and a day that fills the bucket grows the quota, while one that doesn't is never a fault.How it works
- The four mailbox providersEvery address is sorted by who handles its mail into Google, Microsoft, Yahoo or other, and each of those buckets is paced, and grows, on its own record.How it works
- A real page on every sending domainYour landing page is served on every one of your sending domains, so the sender, the link and the page all match, and your own website stays out of bulk mail.How it works
- Real people, not machinesEvery open and click is checked before it's counted, so your results and your sequences follow real people, never the scanners and fake browsers that open and click on their own.How it works
- Your deliverability scoreYour deliverability score rates out of 100 how much of your mail is getting through, from four things you can see: delivered, bounces, unsubscribes and your sending domains.How it works
- My verification email didn't arriveLook in the spam folder and check the spelling, then press Resend on Verified emails. Send failed means it couldn't be delivered, and the reason is shown beside it.Fix it
- My emails are landing in spamStart with your deliverability score: it shows which part is holding your mail back. Then look at where the list came from, and whether the people on it expected your email.Fix it
- Do I need to warm up my sending domains?No. Mail goes out at a natural pace from the first day, and each domain's quota grows only when it has carried real traffic. There's no schedule to keep.Question
- Can I send campaigns from my own domain?Campaigns go out from sending domains of their own, so your main domain keeps its good name for your website and everyday email. Replies can still come to your own address.Question
- Why does a campaign need four sending domains?Every campaign is shared across at least four, each with its own daily quota with each mailbox provider. More people get it each day, and no domain sends any faster.Question
- How long does a campaign take to send?It goes out at a natural pace across each day's sending window, at each domain's quota. A small list can finish in a day; a big one takes longer, and that's what keeps it out of spam.Question