A campaign that protects itself

Every campaign watches its own results while it sends. If too many emails bounce, or one version draws spam reports, it stops itself before a bad list can harm your sending domains. Mailbox providers remember hard bounces, so a problem caught early costs far less.

Not every bounce counts

Every email gets an answer from the mail server that receives it.

Too many hard bounces, and it stops

• Nothing is judged until 1,000 emails have gone out since the campaign last started.
• Then, if 3 or more in every 100 have bounced hard, the campaign pauses itself.
• The emails it had queued are cleared, and nothing more goes out.

One version can stop on its own

Spam reports are watched one version at a time. Versions are lettered A, B, C and so on.

• If one version draws too many spam reports, that version is paused automatically.
• The other versions keep sending.
• If every version is paused, the campaign pauses.

When a campaign pauses itself

1. 1

   Open the campaign's report. A Campaign Auto-Paused banner says why it stopped.

2. 2

   Read what to check. For bounces, it says: This usually indicates poor list quality or a sending domain issue. Clean your list, remove invalid addresses, and verify your sending domain before resuming.

3. 3

   Once that's sorted, press Resume, on the campaign's page or on the campaigns list.

Every list is cleaned before it sends, which keeps hard bounces down from the start: Why every list is cleaned.

Why it stops itself

• Mailbox providers remember hard bounces.
• A list with a problem is caught early, before the rest of it goes out.
• Your sending domains keep their good name.