How it works
Many sending domains, one campaign
Every campaign is shared across at least four sending domains, each at its own daily quota with each provider, so you reach more people a day while no domain sends faster.
A campaign never goes out from a single domain. It's shared across at least four sending domains, each carrying its share. So a campaign reaches more people each day, while every domain keeps to a natural pace.
One campaign, many domains
- Every campaign goes out over at least four sending domains. The minimum is checked on the server, so a campaign can't launch with fewer.
- Mail is shared across them, each at its own daily quota.
- Each domain has its own quota with every mailbox provider, and grows on its own evidence.
- A sending domain carries one live campaign at a time, so nothing shares its quota.
What it adds up to
Say each domain has a quota of 40 a day to Google, the quota a domain starts with. Four domains make 160 a day to Google, and no domain sends any faster.
Choose the domains
Open your campaign's Delivery step, and choose at least four sending domains.
Or, where your domains are grouped, add a whole group in one click with Quick add from group.
A domain group is a named set of domains, there mainly so a campaign reaches its four in one click. Choose who gets it and send walks through the whole step, and Find and add sending domains gets you your first four.
Why many domains
- More people are reached each day.
- Every domain keeps to a natural pace: Natural pace, and why it isn't warm-up.
- Each domain grows on its own evidence, one day at a time: Traffic governance.
- More domains also make your sending look less repetitive: Design variants and the rarity score.
Related
- Sending domains, set up for youYour campaigns go out from sending domains of their own, each with every record it needs written for you, so campaign traffic and its reputation stay off your main domain.How it works
- Traffic governanceEach sending domain sends to each provider at its quota divided by the sending window, and a day that fills the bucket grows the quota, while one that doesn't is never a fault.How it works
- Find and add sending domainsOpen Add Domains, type a word that fits your business and press Search, then press Build a group to pick four available domains, and press Add. They're set up for you.Step by step · 7 steps
- Design variants and the rarity scoreEvery send pairs one sending domain with one email variant, and the Sending Pattern Score shows how rarely a pairing repeats: above 70 looks natural, below 40 is too repetitive.How it works
