How it works
Sending domains, set up for you
Your campaigns go out from sending domains of their own, each with every record it needs written for you, so campaign traffic and its reputation stay off your main domain.
Every domain that sends mail earns a reputation of its own. So your campaigns go out from sending domains of their own, and your main domain keeps doing its job: your website, and your everyday email. Campaign traffic, and the reputation that comes with it, stays off your main domain.
The records a sending domain needs
Mail servers trust a domain's mail only when its records check out. Add a sending domain, and every one of them is written for you.
| Record | What it does |
|---|---|
| Verification | Proves the domain is yours |
| SPF | Says who may send for it |
| DKIM | Signs every email |
| DMARC | Ties both to the address your email comes from |
| A return address | Takes the bounces, on the same domain, with its own MX and SPF records |
While they're written, the domain shows Registered — setting up DNS and mail records automatically now.
Ready when it checks out
- A domain is verified once its domain verification, its DKIM and the platform's own check all pass.
- A campaign sends only from fully verified domains, and it needs at least four.
- Each domain then serves your landing page: A real page on every sending domain.
- Each one keeps its own pace with every mailbox provider: Traffic governance.
Add one
Open Add Domains.
Under Find your next sending domain, type a keyword or a full domain. Its availability is checked in real time.
Press Build a group to make a domain group: four domains, the minimum to launch a campaign. It picks the rest of the four from your search.
Every sending domain is found and added here, and every one gets its records written for it.
To add yours step by step, follow Find and add sending domains.
Related
- Find and add sending domainsOpen Add Domains, type a word that fits your business and press Search, then press Build a group to pick four available domains, and press Add. They're set up for you.Step by step · 7 steps
- Many sending domains, one campaignEvery campaign is shared across at least four sending domains, each at its own daily quota with each provider, so you reach more people a day while no domain sends faster.How it works
- A real page on every sending domainYour landing page is served on every one of your sending domains, so the sender, the link and the page all match, and your own website stays out of bulk mail.How it works
- Traffic governanceEach sending domain sends to each provider at its quota divided by the sending window, and a day that fills the bucket grows the quota, while one that doesn't is never a fault.How it works