Fix it
My emails are landing in spam
Start with your deliverability score: it shows which part is holding your mail back. Then look at where the list came from, and whether the people on it expected your email.
Mail lands in spam when mailbox providers stop trusting it. What they judge is who it goes to and how those people react, more than any one word in it. Your deliverability score shows where to look first.
1. Open your score
Open Results.
In the Deliverability section, press Details.
The score shows each of its parts, so you can see which one is low.
2. Fix the part that's low
| The low part | What it usually means | What to do |
|---|---|---|
| Delivered | Mail is being turned away | Send to people who asked to hear from you, and nobody else |
| Bounces | The list holds dead addresses | Look at where the list came from. Every list is cleaned, but an old one keeps losing people |
| Unsubscribes | People didn't expect this email | Write for the people on that list, and remind them why they're hearing from you |
| Sending domains | A domain's records aren't all verified yet | Open your sending domains and wait until each one is verified |
3. Look at the people, not the words
- A bought or scraped list goes to spam, whatever it says: Can I upload a list I bought?
- People who signed up long ago may have forgotten you. A short, friendly reminder of who you are helps.
- Spam reports are the strongest signal of all. A version that draws them stops itself: A campaign that protects itself.
What's done for you
- Every sending domain has its records written for it: Sending domains, set up for you.
- Every list is cleaned before it's mailed: Why every list is cleaned.
- Mail goes out at a natural pace, with no bursts: Natural pace, and why it isn't warm-up.
Related
- Your deliverability scoreYour deliverability score rates out of 100 how much of your mail is getting through, from four things you can see: delivered, bounces, unsubscribes and your sending domains.How it works
- Why every list is cleanedBefore anything sends, every address is checked, so only real, working addresses are mailed and typos, dead mailboxes, unsubscribes and spam reports are kept out.How it works
- Sending domains, set up for youYour campaigns go out from sending domains of their own, each with every record it needs written for you, so campaign traffic and its reputation stay off your main domain.How it works
- Natural pace, and why it isn't warm-upMail goes out in a steady drip across the whole sending window, time not used is never made up, and a quota grows only when a domain has earned it.How it works