How it works
Real people, not machines
Every open and click is checked before it's counted, so your results and your sequences follow real people, never the scanners and fake browsers that open and click on their own.
Not every open or click comes from a person. Mail scanners open emails the moment they arrive, and some machines pose as a browser to click the links. So every open and every click is checked, and only people are counted.
A person, or a machine?
| What opened or clicked | Counted as |
|---|---|
| Someone reading in their mail app | A person |
| A scanner opening mail the moment it arrives | A machine |
| A browser that doesn't exist | A machine |
| One network address clicking for more than one person, each click within 10 minutes of delivery | A machine |
Most clicks weren't people
When the platform checked its own numbers, most clicks weren't people. About 5,000 of 6,011 clicks first counted as people were machines. One machine, posing as a browser, clicked for 1,017 people across 47 campaigns.
Take the machines out, and what's left is the people.
Checked before it's counted
- Every open and click is checked before it's written down.
- Every 10 minutes they're checked again, in case a later one gives a machine away.
- Mail apps are never judged.
Why it matters
- Your results count people, never machines: What your results count.
- Sequences start for people, never for machines. A machine's click never starts one: What starts a sequence.
- Every decision you make rests on real numbers.
Related
- What your results countYour Results page counts people, not machines: delivered is sent less bounced, clicks count each person once, and every figure matches each campaign's own report.How it works
- What starts a sequenceA sequence starts only on one person's own action on a campaign you name and sent them (a click in it, its landing page form or a reply), never on a list, a date, a score or an open.How it works
- Your deliverability scoreYour deliverability score rates out of 100 how much of your mail is getting through, from four things you can see: delivered, bounces, unsubscribes and your sending domains.How it works
- One inbox for every replyReplies to your campaigns and follow-ups, and every form filled in, come to one inbox, filed by business and campaign, beside the person who wrote them.How it works